ISA announces strategic relationship with The Wrap Institute
16 April 2024
The wrap community will see more events and education because of a deepening alliance between the International Sign Association and The Wrap Institute.
In addition, the broader sign and graphics industry will have chances to connect and partner with wrap companies.
These opportunities come as ISA takes a minority ownership interest in TWI, the two organizations announced at an event during ISA International Sign Expo.
The announcement was made in ISA International Sign Expo’s The Wrap Experience™, where ISA and TWI have collaborated since 2018 on training programs and exhibits for wrap professionals. As the relationship between ISA and TWI expanded, the organizations launched The Wrap SummitTM in early 2024, which brought wrap professionals together for networking.
“The wrap segment brings additional skills to the overall sign and graphics industry,” said Lori Anderson, ISA president and CEO. “With the growth of vinyl applications, whether on vehicles or walls, this relationship between ISA and TWI will help all facets of the sign and graphics industry grow.”
“The wrap community has not really had a home until now,” said Justin Pate of TWI. “ISA and TWI are perfect partners to help the wrap community with more education, training, networking and events.”
Source: Largeformatreview