HP expands Latex range with new entry-level series
Richard Stuart-Turner, 19 September 2023
HP has launched the new HP Latex 630 printer series, which it said completes its Latex range and makes white ink technology available to print companies of all sizes.
Commercially available as of today (19 September), the Latex 630 range is additional to the manufacturer’s product portfolio and has not replaced any existing machines. Pricing will be available to customers from their local HP contacts, the business said.
The series includes a choice of four printers: the Latex 630 and Latex 630 W, the latter with white ink functionality, plus the Latex 630 and 630 W Print & Cut, which gives customers the option of upgrading to a dual-device system with print and cut functionality.
The Latex 630 W is being shown at the Colyer and Perfect Colours stands at The Print Show, at the NEC in Birmingham, until Thursday (21 September) this week.
The machines feature an automated front-loading system and simple, fast load/unload workflows, according to HP, as well as easy reprints, with in-printer storage of up to 10GB, “stunning image quality” with HP Pixel Control Technology, and a new printhead architecture for sharper small text, at standard speeds of 14sqm/hr. An SAi RIP is offered as standard software out of the box.
HP said the white ink option allows users to produce “a more impactful range of signage and décor jobs with stunning image quality and colours that jump off the page”.
On the sustainability front, the Latex 630 series uses water-based latex inks that give off negligible chemicals or odours; UL Ecologo and Epeat environmental certifications, and carton-based cartridges that reduce plastic by using 100% recycled and recyclable cardboard containers, as well as recycled plastics from HP’s closed-loop process – including post-consumer beverage bottles.
“The new HP Latex 630 series packs our leading latex features, such as white ink, into a more compact and affordable form factor – allowing even the smallest of print businesses to effortlessly deliver high impact signage and décor applications, boosting margins,” said Daniel Martinez, general manager at HP Large Format.
“Beyond the hardware, we have continued to innovate when it comes to services and solutions, with new cloud-based HP Print OS functionalities giving time-pressed users the ability to process and monitor jobs from virtually anywhere.”
HP has also separately unveiled HP PrintOS Design & eCommerce – a web-to-print offering that it said saves valuable time with simplified print application design capabilities, efficient production paths, and step-by-step guidance on how printers can integrate it with an existing e-commerce store.
“We spend a lot of time listening to print providers about what they need to grow, and one key area was evolving their e-commerce capabilities and better connecting the front and back-ends of their business,” added Martinez.
“HP Print OS Design & eCommerce is our response, giving PSPs a quick and easy way to enhance their online shop, as well as new ways to process orders and automate jobs.”
The Design & eCommerce product will be made available in select countries within HP’s PrintOS suite to subscribers of the HP Professional Print Service Plan (PPSP) ‘Plus’ tier. In the UK, it is expected to be available from November.