Smurfit Kappa offers packaging for small businesses
25 May 2022
The pandemic has increased the importance of e-commerce for consumers and businesses. This has been accompanied by rising expectations of shipping packaging on the part of consumers, which also affects small businesses. Smurfit Kappa has a broad portfolio of packaging solutions for them.
Total internet trade via online shops and marketplaces between companies, including production connection trade and wholesale, will reach a volume of more than 180 billion euros in 2021. Smurfit Kappa has recognised this trend and offers every shape and size adapted to the needs of large customers with individual requirements as well as standardised from the online shop for smaller quantities directly on demand. In doing so, the company has analysed a wide variety of segments and translated them into customised packaging portfolios.
"The rapid growth of the e-commerce market, especially since the start of the pandemic, is enormous - as is the growing demand for shipping packaging from the fastest growing sectors. Yet the wide range of packaging solutions for each application can be 'almost overwhelming', so customers can quickly lose track of the best options. This is why we have developed our online packaging portfolios." - Nico Heitmann, Head of Business Development & Marketing, at Smurfit Kappa
Some goods that can be ordered online require special protection against tampering or theft. The company has therefore developed, for example, the tamper-evident packaging "Tamper Evident Pack", which is part of the new Health & Beauty packaging portfolio. The Tamper Evident Pack has a clever sealing mechanism, does not require any adhesive tape at all and ensures that the goods arrive safely at their destination. This protection works for both first-time shipments and returned items.
Skin care brand Paula's Choice turned to the company to meet their growing packaging needs. The brief was to supply three different sized boxes within a very tight timeframe. Within the tight time frame, 14,000 large, 100,000 medium and 30,000 small boxes were produced.
The SMCP company, which owns the Sandro, Maje and Claudie Pierlot brands, among others, needed a completely new packaging portfolio to optimise its internal processes as well as for online shipping. Together with Smurfit Kappa, an all-round solution was found here, with chic shipping packaging for the company's current e-fashion portfolio.
Through Corona, there has been a boom in flower shipping, as flower shops have had to stay closed for a long time. The floral packaging portfolio for mail order includes both cut flowers and potted plants as well as gift packaging. All packaging options ensure that the customer receives the delicate goods in perfect condition. The size and features of the packaging can be customised to suit products. The material is made from renewable raw materials and is 100 per cent recyclable.
"In the past, packaging was just packaging. Today they are part of the brand experience. They have to fit in shape and size, be sustainable and the price has to be right too. We have specialised in such solutions. We have deeply penetrated the market - both based on customer experience and collected data - and have developed packaging portfolios that reduce complexities and significantly cut development times." - Boris Maschmann, CEO of Smurfit Kappa in the DACH region.
Source: Packaging Journal