These are the speakers and their topics at the Packaging Summit 2022
Philip Bittermann, 24 May 2022
On 5 and 6 July 2022, the already 5th Packaging Summit will take place in Hamburg. Who will be speaking this year - and about what - read here.
For two years, it was not possible for the packaging industry to meet in larger numbers in the physical world and discuss the big issues around sustainability and digitalisation, or only under severe restrictions. In July, the wait will come to an end as the Packaging Summit, after being held purely digitally in 2020 and 2021, will once again find its way onto the physical stage. We will introduce you to who will be speaking about what here.
Sustainability: Is the perfect wave coming now?
While the Industrial Revolution took many decades to reach number 4, sustainability is catching up fast and the third wave is already rolling towards the industry. And according to keynote speaker Thomas Reiner, CEO of Berndt+Partner Group, this time it will be a veritable tsunami: consumers, retailers and brand owners, as well as legislators and investors, are driving the issue forward at an almost breathtaking pace. While the aim is to close loops and reduce the carbon footprint, it is also necessary not to lose sight of the fundamental tasks of packaging, says Reiner.
What packaging has to do with brand
Print or digital? Yes. This is how one could summarise the approach presented by Peter Anuth, Head of Client Service & Member of the Board at LSD. The company from Düsseldorf has developed an app with which packaging can be scanned at the point of sale (or anywhere else where data reception is possible) and additional information can be retrieved. Be it about the content or aspects of sustainability. This can be experienced very concretely in the example of Ocean Beer.
What, if not the packaging, is the perfect instrument to tell a brand story? But it is also used to convey themes such as innovation and sustainability. Metsä Board's Excellence Centre focuses on these very topics - namely, how to produce clever and sustainable packaging together with customers and how to respond to future, increasingly intelligent technologies. Behind every great brand is a packaging solution, as Dennis Grotian, Technical Service Manager at Metsä Board, puts it in a nutshell.
Digital printing is no longer just about short runs! With solutions like HP Indigo technology, more is now possible: Pantone colours, a wide variety of materials, sustainability, personalisation, versioning, hypercustomisation - and much more. In the lecture given by Nicole Ceccantini of HP together with Ulrike and Marc Clormann of Clormann Design, it is precisely the creative possibilities that are to be shown and visualised by means of examples with large and small brands - among others in the form of Cult Car Colors, the new brand of Clormann Design.
Innovations for cold calculators and mushroom fans
Drawing up a life cycle assessment is a complex matter that is currently causing many companies' heads to spin. It's good when it's also simple(er): Prof. Dr. Dirk Burth, Professor of Packaging Technology at Munich University of Applied Sciences, has developed the Packaging Calculator. With this digital tool, the climate impact of a package can be calculated within a quarter of an hour after entering the most important parameters. In Munich, you can hear and see exactly how it works.
Prof. Dr. Dirk Burth, Munich University of Applied Sciences
There's no question about it: packaging is important. It fulfils valuable tasks such as transport protection. In terms of sustainability, packaging should have the smallest possible impact on people and nature where it is necessary. It is perfect if the packaging also makes a meaningful contribution to climate protection. Mushroom Packaging is such packaging, as it binds more C02 than is released during production. And it consists only of naturally renewable and compostable raw materials: Hemp hurds and mushroom mycelium. Jens Johannsen, Managing Director & Creative Technologist, Fixum Creative Technology, explains exactly how this works.
Great savings effects, less risk, more flexibility: Mymuesli, supplier of customisable organic muesli, together with packaging specialist Smurfit Kappa, looked for an improved and sustainable packaging solution for e-commerce and found it together with Sparck Technologies. The effects are considerable: among other things, around 50% packaging waste can be saved and 30% more transport volume per truck can be achieved. More about the success story on 5 July from Sten Hoffmann, Project Manager at Smurfit Kappa and Claus Weigel, International Senior Sales Manager, Sparck Technologies B.V.
Digitalisation enables users, whether in the packaging or any other industry, in some cases completely new possibilities for process monitoring and thus optimisation. However, these possibilities are highly complex and not everything that is possible makes sense in every application. In the closing presentation of the first day of the event, Thierry Bieber, Industry Segment Manager at HMS Industrial Networks, and Christian Schade, IoT Ecosystem Manager at Software AG, will tell you what you need to pay attention to in order to ensure that digitisation projects generate the maximum added value.
The future of packaging on the radar
The second day of the Packaging Summit 2022 will be opened by Andreas Milk, Managing Director of M.I.L.K., with his keynote speech "Packaging today, tomorrow and the day after tomorrow. With the selection of various trends and the picture of the future he has drawn, Milk wants to inspire you and, above all, trigger the business community to draw conclusions from the depicted future to today's decisions in companies - keyword: regnosis. The view into the future of packaging thus ranges from today (2030) to tomorrow (2040) to the day after tomorrow (2050).
Packaging design: the key to sustainability
What role does the choice of adhesives and coatings play in packaging? Involving material science experts in packaging design can bring enormous benefits - especially in terms of sustainability and recyclability. Alexander Bockisch, Adhesive Technologies at Henkel, explains why such partnerships are worthwhile and what new packaging worlds can be opened up as a result.
The screen is the new shelf and social media the POS: products and so brands no longer have to assert themselves on the shelf alone and get the attention of consumers there. In the digital environment, the process leading to the purchase decision is changing. It is influenced by brand halos, design ("buy me" becomes "live with me") and comparative research by customers. Arrival and unboxing experiences are partially replacing classic media budgets. Ipek Molvali, Managing Director Mutabor Management, and Moritz Carstens, Creative Director Mutabor Management, report on what this means for packaging design.
Hardly any idea has gained as much importance in recent years as the term "sustainability". As a normative key concept of the 21st century, it now has strong influences on political, economic and ecological action. But what does "sustainable" actually mean? When is packaging sustainable and how can packaging design support the communication of sustainability? Using concrete examples, Kerstin Bergler, Creative Designer SKG, and Sevil Hoppmann, Business Development Director SKG, shed light on the different aspects of these questions.
What you always wanted to know about sustainability
The last thematic block of the 5th Packaging Summit will once again deal with the topic of the industry in general: sustainability. And we will start with the question: What do consumers actually know about sustainable packaging? And where does the industry need to step up its game with campaigns? For this purpose, Sandra Pechac, platform coordinator of the Packaging with a Future platform, reports on her experiences with a pop-up stand at the Environment Days of the Shoppingcity Seiersberg, Austria, where she was able to exchange ideas with many consumers.
But when the packaging has been emptied and thus has ended its first life with the consumer: How does it then enter the cycle and thus the next life cycle? Because one of the big challenges is that not only consumers cannot reliably distinguish between recyclable packaging and packaging that is not - the current sorting processes are in a similar situation. This is where R-Cycle comes in, a cross-industry consortium working on an open and globally applicable traceability standard that will enable the complete documentation of recyclable packaging along the value chain. Dr Benedikt Brenken, Director of the R-Cycle Initiative, reports on how this vision is becoming reality.
Anyone who wants to produce their plastic packaging, whether completely or in parts, from recycled material knows that in recent months there has been a real race for raw materials from the recycling process. Especially for those of high quality. This is where Cirplus comes into play: the Hamburg-based start-up acts as a procurement platform for recycled plastics, connecting recyclers with plastics processors. The processors are able to find recycled materials in rigidly fragmented markets. Learn more about this digital marketplace for plastic waste and recyclates from Cirplus Co-Founder and CEO Christian Schiller.
Last but not least, it's about packaging laws. The plural is deliberately chosen here because, contrary to what the word Union in European Union might suggest, the legal situation regarding packaging differs from country to country. Claudia Bierth, European Sustainability Manager, Ball Trading Germany, explains what developers, producers and distributors need to know.
Source: Neue Verpackung